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13 January 2015


At, we're always looking for ways to help you spend your lottery winnings. Whether it's keeping you updated on what the latest lottery winners are buying (usually cars and houses) or finding fabulous things for you to own (real estate on the moon anyone?) we're all about helping you navigate the world of the ultra-wealthy with your new-found lottery winnings (you can thank us with a giant gift later). 

Now in the spirit of lottery fabulousness we've gone one step further - by bringing you a set of uber-rich rules to live by, courtesy of the Rich Kids of Instagram. Heard of them? These are the offspring of movie moguls, businesspeople and tycoons, who think nothing of dropping £400 on a bottle of champagne. We kid you not. This holiday season they've taken over Instagram by flaunting their wealth all over social media - and thanks to their glitzy updates, we now have a perfect set of guidelines for you to follow:

Big money cars

When it comes to getting from A to B, nothing less than a muscle car, sports car or hot rod will do. Think an Audi A8, with a nifty price tag of £90,000. Or if you're looking for something a little sparklier, how about a £350,000, 217 mph gold-plated Lamborghini instead? From BMW convertibles to Rolls Royces, Porsches, Mercedes and more, if you're hitting the road, you need to do it in style. Because nothing says "I've made it" like stopping at a traffic light in a £330,000 Rolls-Royce Phantom.

rich kid car

Big bold holidays

Forget caravanning, backpacking and camping - instead think St Kitts, St Barths and St Tropez - the Holy Trinity of beach holidays. Or perhaps you're more into skis - either jetskis in Palm Beach, or snow skis in Aspen. And let's not forget exotic destinations like Morocco, Milan or Malibu either. If you can take a holiday snap guaranteed to make everyone green with envy, you're doing downtime right. Have passport, will travel.

rich kid holiday

Big bad bottles

There's one rule when it comes to partying like a rock star - and that's the bigger, the better. Forget the usual 750ml of wine or bubbly - we're talking huge magnums of Moët, Dom Perignon or Veuve Clicquot, or huge fishbowl cocktails at £150 a pop. Remember: if you can hold your drink with two hands, it's not big enough. Or expensive enough either.

rick kids moet in monaco

Big ticket items

When it comes to clothes, jewellery and accessories, it's all about the label - the designer label, that is. Think Louis Vuitton, Christian Dior and Manolo Blahnik. Think Hermès bracelets, Bvlgari necklaces and Hublot watches. Think iPhones with more crystals than a Swarovski store. And think twice about ever dressing in high street fashion again.

rich kids luggage

Think you've got what it takes to live the jetset lifestyle? Flying in on your private helicopter, dining on oysters and champagne, staying in £3,000-a-night hotels? It’s a hard life but the Rich Kids of Instagram seem to cope just fine. And if a group of 20-somethings can live the high life, so you can you - and with far more class, we're sure. Want to get your hands on some Instawealth? Then our online lotteries are just the place to do it! Simply buy your lottery ticket online from today and beat the Instagrammers at their own game. It's a tough job but somebody's got to do it.


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